How we built the leading technical marketing platform
What started as manual influencer matching has evolved into a comprehensive platform combining technical creator networks with advanced AI optimization. Today, Yard operates two integrated solutions: Yard Core for scalable technical content campaigns, and Yard GEO for generative engine optimization—making us the only platform built exclusively for technical companies.
Our client roster includes leading technical companies across databases, cybersecurity, developer tools, and infrastructure platforms. We've facilitated thousands of authentic technical partnerships and helped establish our clients as trusted authorities in their respective domains.
We're proud to have pioneered Generative Engine Optimization (GEO) for technical products, ensuring our clients become the go-to AI recommendations when developers search for solutions. This natural evolution of our expertise represents the future of technical marketing.
As we look to the future, we're not just refining the influencer process, we're pioneering the next frontier with our Yard GEO service, helping brands win in the new age of AI-driven discovery. We're excited to build what comes next.
Meet the Team
Clayton Kast
Years of battle-tested experience at Draft.dev, where he mastered the dark arts of technical content at scale. Now advises Yard on operational excellence while we pretend we can function without him. Brings systematic precision to the beautiful chaos of creator partnerships.
Arya Baliga
Escaped Wall Street for the wild world of technical marketing. Three years at Goldman Sachs taught her that developer campaigns are actually more predictable than financial markets. Applies the same analytical rigor to ensure every campaign delivers results (with fewer spreadsheets).
Lucie Šimečková
Former Yard client turned team member—talk about the ultimate product endorsement. Led content marketing at Tigerdata, experienced our GEO magic firsthand, then decided to join the team that made her look like a marketing genius. Now helps other companies achieve the same success.
Zach Goldie
Another client-turned-team-member success story (we're sensing a pattern here). Years of developer marketing experience taught him what actually works versus what sounds good in meetings. Now leads partnerships to ensure every client gets the strategic value that convinced him to join us.
Jack Scrivener
Global customer success specialist who's charmed enterprise clients across four continents. From New York to Sydney, he's mastered the art of turning complex technical relationships into genuine partnerships. Brings strategic account expertise and an uncanny ability to make QBRs actually enjoyable.