Taking the work and uncertainty out of technical influencer campaigns

A couple of people that are on some pictures.

De-risking the influencer campaign process

All the content, none of the admin

Finding potential influencers

Shortlisting favourites

Communicating and pricing

Briefs and drafts

Contracts and payments

Project management

Learning and iterating

DIY

Finding potential influencers

Manually searching through YouTube, trying to go outside the algorithm’s bubble

Shortlisting favourites

Create a spreadsheet to identify some favorites

Communicating and pricing

Email yourself and hope for a response, then try and negotiate a good price

Briefs and drafts

Try and write a helpful brief to guide the chosen creator

Contracts and payments

Handle individual contracts, with your finance team handling a range of deposits and payments

Project management

Keep on track of the various due dates and expectations yourself

Learning and iterating

Figure out the best next steps yourself if a project goes well

The logo for a company that sells products.

Finding potential influencers

We use our database of thousands of influencers, complete with their detailed metrics and past topics

Shortlisting favourites

We’ll select a few dozen top choices for you to choose from

Communicating and pricing

Leverage our network buying power and pre-negotiated rates for preferred pricing

Briefs and drafts

We’ll write the brief for you, with our knowledge of balance detail and creative freedom

Contracts and payments

You’ll get the one bill and contract from us, then we handle all the creator contracts and payments ourselves

Project management

Get a single, dedicated point of contact. We manage all the complexity so you only engage at critical approval stages

Learning and iterating

We can analyze the results and come up with strategies for a next round of videos

Delivering your first technical video in 4 weeks

Once we get the go ahead, you'll typically get your first published technical video in about 4 weeks.

A week of that will typically be the brief and kick off, after which it’s over to the creator. We’ve learned the delivery speeds of various content producers, so we can plan for and accommodate different delivery rates.

Pricing

Our pricing is transparent, built around your technical marketing goals and budget. We can start with targeted pilot projects, scaling up to large enterprise programs as needed.

Every engagement includes guaranteed performance metrics, ensuring your investment delivers measurable ROI for technical audiences.

Start a pilot project

Ready to see it in action? Let's start a pilot campaign. No long-term contracts required.