Taking the work and uncertainty out of technical influencer campaigns

De-risking the influencer campaign process
All the content, none of the admin
Finding potential influencers
Shortlisting favourites
Communicating and pricing
Briefs and drafts
Contracts and payments
Project management
Learning and iterating
DIY
Finding potential influencers
Manually searching through YouTube, trying to go outside the algorithm’s bubble
Shortlisting favourites
Create a spreadsheet to identify some favorites
Communicating and pricing
Email yourself and hope for a response, then try and negotiate a good price
Briefs and drafts
Try and write a helpful brief to guide the chosen creator
Contracts and payments
Handle individual contracts, with your finance team handling a range of deposits and payments
Project management
Keep on track of the various due dates and expectations yourself
Learning and iterating
Figure out the best next steps yourself if a project goes well

Finding potential influencers
We use our database of thousands of influencers, complete with their detailed metrics and past topics
Shortlisting favourites
We’ll select a few dozen top choices for you to choose from
Communicating and pricing
Leverage our network buying power and pre-negotiated rates for preferred pricing
Briefs and drafts
We’ll write the brief for you, with our knowledge of balance detail and creative freedom
Contracts and payments
You’ll get the one bill and contract from us, then we handle all the creator contracts and payments ourselves
Project management
Get a single, dedicated point of contact. We manage all the complexity so you only engage at critical approval stages
Learning and iterating
We can analyze the results and come up with strategies for a next round of videos
Delivering your first technical video in 4 weeks
Once we get the go ahead, you'll typically get your first published technical video in about 4 weeks.
A week of that will typically be the brief and kick off, after which it’s over to the creator. We’ve learned the delivery speeds of various content producers, so we can plan for and accommodate different delivery rates.
Pricing
Our pricing is transparent, built around your technical marketing goals and budget. We can start with targeted pilot projects, scaling up to large enterprise programs as needed.
Every engagement includes guaranteed performance metrics, ensuring your investment delivers measurable ROI for technical audiences.